Yash, the star and co-producer of the highly anticipated Ramayana, has addressed the controversy surrounding its massive budget of ₹4000 crore. In a recent interview, Yash clarifies that this figure is not just a budget for the first part of the film but encompasses the entire two-part project, including release and promotion. He introduces the concept of 'Hollywood math', explaining that the budget includes the substantial costs associated with global promotion and marketing, which are standard in the international film industry.
Yash emphasizes the importance of this ambitious endeavor for Indian cinema. He believes that investing in such a large-scale production is crucial to establishing Indian films on a global stage. By doing so, Yash argues that India can compete with other film industries and maintain its soft power influence. He sees Ramayana and his upcoming film, Toxic, as significant steps in this direction.
The actor also addresses the concerns about the film's box-office prospects. He reassures that the team is confident in the project's potential, despite the high budget. Yash's comments highlight the strategic thinking behind the production, suggesting that the investment in global promotion and marketing is a calculated move to ensure the film's success worldwide.
This clarification from Yash provides valuable insight into the financial and strategic considerations behind the Ramayana project. It showcases the film's ambition to reach a global audience and the industry's understanding of the challenges and opportunities in the international film market. As the film prepares for its release, Yash's perspective offers a compelling argument for the importance of such grand-scale productions in the Indian film industry.
